This billboard is located in Bridgeville, Pennsylvania (or commonly referred to as South Fayette). It is nearby an up and coming area, hitting 100,000+ impressions per day.
It was important to Burns Scalo that we showcase the newest development in the South Fayette, Beacon II. "BOLD. REAL. LUXE." is short for the three pillars of the brand. "We Are Bold. We Are Real. We Are Luxe." This billboard has in turn sparked a campaign and has since turned into stickers and social media posts in the same lockup.
I-79, Exit 54 is where the billboard is located. It is intentionally located to show exactly where the future of Beacon II will stand looking towards the top of the hill.
Another main intention of this piece is to increase brand awareness. Burns Scalo does have a six properties in this area. Within the last year, the company has gone through a branding update and needs to promote the new brand vs. the old.
